Rock Your Budget: Getting what you need (and even what you want)
July 16 Learning Event: 7:30 am - 9:30 am at the Met

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Kara Wallace, Director of
Marketing for Mortenson Company, strangely loves the budgeting process. How  could a marketer feel this way about such an unloved part of our jobs? By  turning it into a marketing  project, of course!                                      

Now is the time to start thinking about your annual task to eke out a full year’s worth of marketing on a single digit percentage of revenue. What if this year, you could do things differently? Join us in July and learn how to rock your budget!

Kara will share best  practices for getting what you need:
-Treating your budget like it's a marketing campaign
-Building an evidence-based business case (aka metrics, both hard and soft)
-Examples of successful marketing budget templates that executives will understand 
 
As a bonus to beat the summer slump, Kara will participate in a “Stump the Presenter” portion of the presentation! Bring your best work that you just can’t figure out how to describe in a metric, and see how Kara can make it exec-team ready.  

Don’t miss this informative and interactive session!
Reserve your place today!
 

request a copy of the presentation from june 11th event:
A tool to Defeat the Status Quo and Avoid “No Decision”

    Please send me copy of the the presentation 

Check out Jennifer's Blaze Event Recap

http://www.magnet360.com/2013/06/05/2013blazetakeaways/

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Save the date: August 22nd 

Plan to join us for the Twin Cities Alphabet bash on August 22nd at the Aria Event Center.   The best associations and their members are coming together to celebrate the best of the twin cities. 

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Learning Pass Available, Good for Next 12-Months...

  • The annual Learning pass covers your entry into next 12-months of BMA MN events.
  • If you can't make an event on a certain month, the pass is transferable to a friend or colleague. 
  • BMA Member's with Gold Pass receive (2) entry spots, both transferable 
  • Guest get (1) entry spot, transferable
  • You still need to register to attend the event, but your billing is only once making expense reporting and registration much easier.

BMA Member: Gold Pass                     $179
Non BMA Members: Guest Pass         $199

Eventbrite - Curiosity: A Tool to Defeat the Status Quo and Avoid “No Decision”

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A Message about membership from National BMA Chairman, Eduardo Conrado, SVP and Chief Marketing Officer, Motorola Solutions
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