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Next Event:  May 29-31st

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Mark Your Calendar
June 11: Curiosity: A tool to defeat the status quo and avoid "No Decision" 
July 16: Rock Your Budget: Getting what you need (and even what you want)


Curiosity:  A Tool to Defeat the Status Quo and Avoid “No Decision”
June  11 Learning Event: 7:30 am - 9:30 am at the Met

Most marketers believe that every customer buying cycle ends in one of two ways: your prospects either  choose you, or they choose your competition. In reality, however, there
is a third, even scarier, possible result: the prospect chooses no company at all. 
 
“No decision” is the fate  for up to 60 percent of your qualified  leads, and it isn’t because you don’t have a good product – it’s because you  haven’t been able to convince your prospects that they need to change from their  status quo.

How can this be prevented?  How can you turn your prospects’ indecision into  action?
 
By using a very basic human characteristic – curiosity – to unearth the hidden reasons as to why your prospects need to see that their status quo is unsafe, and then make them realize that the worst thing they could do for their business is, quite simply,  to do nothing at all.
 
Join Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, Inc., and gain practical tips to help prospects see that keeping their status quo is dangerous.  You will learn how to: 

-      Defeat the status quo barrier 
-      Develop status quo-busting messages that create urgency for change
-      Deploy those messages in  visual stories 
-      Deliver campaigns and conversations that create more opportunities
Register june 11 learning event
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Riesterer  is a veteran of the sales and marketing industry with more than 20 years of experience. He is the chief strategy and marketing officer for Corporate Visions, Inc., a leading sales and marketing messaging company that helps B2B companies around the world create more sales opportunities, and ultimately increase their pipeline. He is also a recognized marketing and sales thought leader and  two-time author. His books, “Customer Message Management” and “Conversations that  Win the Complex Sale,” address how to create market-ready messages and tools  that marketers and salespeople can use to tell a compelling story that wins more  deals. 


Rock Your Budget: Getting what you need (and even what you want)
July 16 Learning Event: 7:30 am - 9:30 am at the Met

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Kara Wallace, Director of
Marketing for Mortenson Company,
strangely loves the budgeting process. How  could a marketer feel this way about such an unloved part of our jobs? By  turning it into a marketing  project, of course!                                      


Register July 16 learning event
Now is the time to start thinking about your annual task to eke out a full year’s worth of marketing on a single digit percentage of revenue. What if this year, you could do things differently? Join us in July and learn how to rock your budget!

Kara will share best  practices for getting what you need:
-Treating your budget like it's a marketing campaign
-Building an evidence-based business case (aka metrics, both hard and soft)
-Examples of successful marketing budget templates that executives will understand 
 
As a bonus to beat the summer slump, Kara will participate in a “Stump the Presenter” portion of the presentation! Bring your best work that you just can’t figure out how to describe in a metric, and see how Kara can make it exec-team ready.  

Don’t miss this informative and interactive session!
Reserve your place today!

 

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Learning Pass Available, Good for Next 12-Months...

  • The annual Learning pass covers your entry into next 12-months of BMA MN events.
  • If you can't make an event on a certain month, the pass is transferable to a friend or colleague. 
  • BMA Member's with Gold Pass receive (2) entry spots, both transferable 
  • Guest get (1) entry spot, transferable
  • You still need to register to attend the event, but your billing is only once making expense reporting and registration much easier.

BMA Member: Gold Pass                       $179
Guest: Pass (non BMA Members)      $199


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A Message about membership from National BMA Chairman, Eduardo Conrado, SVP and Chief Marketing Officer, Motorola Solutions

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