With roots in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.
As a business-to-business marketer or communicator, your needs are different and distinct from those of the consumer marketer. Broad-brush marketing associations or trade organizations devoted to a single program category can not effectively provide the specialized resources. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. You need the Business Marketing Association.
BMA is the business marketer's first line of defense in changing business marketing environments. Today, we're even better at delivering membership benefits that make a difference to your business — today and tomorrow. From our information-packed web site to our online skills-building and marketing certification program, to papers and industry surveys, and interaction with peers, no other organization delivers the same level of commitment to the information and networking needs of business-to-business marketers.
