MINNEAPOLIS (June 10, 2010) – All too often B2C strategies and tactics are applied to B2B companies, when in reality they should be treated as two entirely different ball games. To discover the right playbook to use for client relationships in B2B business, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host “Learn to Create a System that Achieves Sustainable, Predictable and Profitable Growth!” on Tuesday, July 13, 2010.

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MINNEAPOLIS (April 26, 2010) – No one can predict the future, but any organization that wants to become and remain successful must be able to understand and anticipate change. To prepare B2B Marketers to manage long-term thinking in a world that demands delivery today, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host “Reap What You New: A Futurist’s Guide to Anticipating and Leading Change” on May 18, 2010.

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MINNEAPOLIS(March 12, 2010) – The rules have changed in naming and branding for B2B marketing in today’s digital age. To help B2B marketers understand the five converging trends and how to know if their brand will sink or swim, Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host “Brand Naming for the Digital Age” on April 20, 2010.

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MINNEAPOLIS (Jan. 05, 2010) – While the B2B decision-making process may be more complicated and involve more people than the B2C process, the two have more in common than many may think. To look at the commonalities and the role of emotions in both, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host “(On-Message, So Yesterday) On-Emotion: The Essence of Effective Advertising” on February 11, 2010.

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MINNEAPOLIS(Nov. 04, 2009) – For the Minnesota chapter of the Business Marketing Association (BMA), access to professional development opportunities, resources and connecting with peers is the priority for the organization's 2010 Board of Directors. Now in its second year, BMA–Minnesota is the only organization in Minnesota dedicated solely to the professional development of business-to-business executives, marketers and communicators.

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MINNEAPOLIS (October 20, 2009) – Having great ideas for how to help your business is one thing, but without being able to demonstrate certain success, it’s difficult to convince others that your marketing strategy is worth implementing. To address this key issue, the Minnesota chapter of the Business Marketing Association ( BMA-Minnesota ) will host “Building a Better Business Case for Marketing” on November 17, 2009.

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MINNEAPOLIS (August 24, 2009) – In addition to building brands and creating campaigns, business-to-business marketers face many challenges, including how to manage increasing demand for qualified sales leads and how to balance marketing campaign effectiveness and efficiency. Recognizing the need for more streamlined processes, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host “Marketing Automation Best Practices” led by Steven Woods, co-founder and chief technology officer of Eloqua, on September 24.

Drawing from a decade of experience using information technology solutions to automate marketing procedures for clients at Eloqua, Woods will provide attendees with marketing automation best practice examples, as well as lessons learned from more than 500 customers worldwide.

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MINNEAPOLIS (July 24, 2009) – Recognizing that measuring the success of a Web site is as important as having a Web site, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host an event in August about maximizing Web analytics tools using business objectives and key performance indicators (KPIs).

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MINNEAPOLIS(June 05, 2009) – Continuing its commitment to professional development of business-to-business professionals, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) hosts a discussion about integrating data-driven marketing and improving channel effectiveness to increase sales and market share on June 25, 2009. Facilitated by Amy Anderson Sherek, executive vice president of Client Service at SmartBase Solutions and Mark James, president of Mark James & Associates, the session is ideal for business-to-business marketing directors, managers and vice presidents.

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MINNEAPOLIS (May. 12, 2009) – The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will discuss effective leadership skills for B2B marketing professionals during difficult times. Led by Keith Peterson, vice president of marketing communication at Ceridian, the session will be held on May 28, 2009 at The Depot in Minneapolis, Minn. from 6 p.m. to 7 p.m.

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