MINNEAPOLIS (May. 12, 2009) – The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will discuss effective leadership skills for B2B marketing professionals during difficult times. Led by Keith Peterson, vice president of marketing communication at Ceridian, the session will be held on May 28, 2009 at The Depot in Minneapolis, Minn. from 6 p.m. to 7 p.m.

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MINNEAPOLIS (April 8, 2009) – Lead generation is important when business is booming and essential in a tough economy. The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host Brian Carroll, CEO of InTouch, a specialized lead generation company, and industry expert on B2B lead generation, for a feature presentation, "Eight Critical Success Factors for Lead Generation." The session will be held on April 21, 2009 at the Calhoun Beach Club in Minneapolis, Minn. from 8 a.m. to 9 a.m.

MINNEAPOLIS (Feb. 24, 2009) – The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m.

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MINNEAPOLIS (Dec. 30, 2008) – The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will kick off its 2009 professional development program series on Jan. 22, with an exploration of the emerging "Buyer Marketing" sales and marketing strategy.

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MINNEAPOLIS (Sept. 30, 2008) – The inaugural event for the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will be held Oct. 21, 2008, and feature Jennifer Howard, head of Google's business-to-business marketing.

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MINNEAPOLIS (Sept. 19, 2008) – Brought together to address the unmet needs of business-to-business marketers in the region, a group of marketing professionals formed a Minnesota chapter of the Business Marketing Association (BMA).

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