Of all the roles in the C-suite, the CMO is the most widely varied and depends on what the company needs at a given point in time. This ambiguity makes for an unclear path that looks more like a jungle gym than a ladder, with exceptional CMOs coming up from a wide range of backgrounds. In an interactive webinar discussion, our panel of marketing leaders reviews what key factors accelerated their careers and how data has provided them a seat at the executive table. Panelists address the following questions:
- How has COVID-19 changed marketing messaging and management?
- How do you stand out in this employer-driven market?
- Is an MBA worth the investment in time and money?