How do successful Marketers get the ear from their colleagues in Finance throughout the budgeting time of year? In a fireside chat format, two marketing leaders and their finance counterparts review successful approaches to three key topics:
Whether you've worked many budget-setting cycles or are new to the process, this session will help you be more successful in building a case for your initiatives.
- Build a relationship with Finance: How to identify common goals and objectives and agree on metrics
- Know the budgeting process and timeline: How to manage the challenge of requesting budgets while marketing plans are not fully baked
- Justify expenses: How to gain buy-in for programs that are less measurable such as brand strategy initiatives or large marketing technology expenses
Whether you've worked many budget-setting cycles or are new to the process, this session will help you be more successful in building a case for your initiatives.