Content as king is nothing new, but in the new work-from-home normal it's more relevant than ever. While you're hatching up plans to reach your audience online, so are your competitors. As a result, would-be customers are barraged with a multitude of messaging that all starts to sound the same.
Content for content's sake just doesn't cut it in the era of COVID-19 and beyond. So how do you develop meaningful, compelling content that cuts through the noise and stands out in the digital landscape? In this ANA Business Marketing Minnesota panel discussion, local industry experts unpack:
Content for content's sake just doesn't cut it in the era of COVID-19 and beyond. So how do you develop meaningful, compelling content that cuts through the noise and stands out in the digital landscape? In this ANA Business Marketing Minnesota panel discussion, local industry experts unpack:
- How strategic content goals need to align to the organization and buyer journey
- How to answer the question "what are you trying to develop?"
- What are the practical ways an organization puts this into practice