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Marketing & Finance Webinar Replay | November 18, 2020

11/23/2020

1 Comment

 
How do successful Marketers get the ear from their colleagues in Finance throughout the budgeting time of year? In a fireside chat format, two marketing leaders and their finance counterparts review successful approaches to three key topics:
  • Build a relationship with Finance: How to identify common goals and objectives and agree on metrics
  • Know the budgeting process and timeline: How to manage the challenge of requesting budgets while marketing plans are not fully baked
  • Justify expenses: How to gain buy-in for programs that are less measurable such as brand strategy initiatives or large marketing technology expenses

Whether you've worked many budget-setting cycles or are new to the process, this session will help you be more successful in building a case for your initiatives.
1 Comment
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1/21/2021 06:23:26 am

Wonderful information, thanks a lot for sharing kind of content with us. Your blog gives the best and the most interesting information. I wonder if we can gather such practical information about marketing finance webinar replay november 18-2020 Great one!!

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