One of the biggest challenges marketers faced in 2020 was the need to rapidly shift from physical, in-person events to virtual events and conferences. In 2021 marketers need to raise the bar, going beyond the mechanics of hosting virtual events to optimizing them in a new world — for the COVID-19 era and beyond. In this panel discussion, our panel of experts explore:
- How to successfully attract people to digital events
- Ideas for increasing participant engagement, interest and collaboration
- How to generate measurable results