Leveraging Emotions in Business
29 December 2009
BMA-Minnesota's first meeting of 2010 will be held on Thursday, February 11 at 7:30 a.m. at the Metropolitan Ballroom in Golden Valley.
The event will feature a presentation by Dan Hill, president of Sensory Logic , will discuss the topic of “Emotionomics.”
The subject of Hill's second book "Emotionomics" focuses on how you can leverage emotions to improve business performance - particularly in marketing.
"For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business."
Watch a short video featuring Dan Hill discussing the topic.
More information on the event will be posted on the BMA-Minnesota Web site in the coming weeks.
