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BMA-Minnesota Launches Ad Campaign

22 June 2010

Last year our ad campaign introduced Twin Cities business professionals to the faces of BMA-Minnesota.This strategy was adopted and adapted by BMA-National has adapted for its current ad campaign launched in the June issue of BtoB Magazine.

This year BMA-Minnesota\\\'s ad campaign is designed to change misperceptions about b2b marketing with an irreverant, fun "in your face" approach.  Created by the team at Schermer Kuehl, these ads will run in Twin Cities Business Monthly over the next 12 months.

Here is a first look at some of ads in the campaign. 






 
      

22 June 2010 @ 13:24 | Eva Keiser

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Share Your Bottom Line Strategies

10 June 2010

In support of Sean Geehan's presentation on July 13, 2010 entitled "Learn to Create a System that Achieves Sustainable, Predictable and Profitable Growth!" we're B2B marketers to share a strategy they've used to drive bottom line results. 

 

Each submission is entered in for a drawing for two passes to hear Geehan's presentation.  Submit as often as you like! The more detail the better but financials and names can be hidden to protect the "innocent."

10 June 2010 @ 16:16 | Eva Keiser

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July Event Announced

10 June 2010

 BMA-Minnesota Explores a B2B Game Plan to Increase Revenue by Turning Clients into Key Players

 

 

All too often B2C strategies and tactics are applied to B2B companies, when in reality they should be treated as two entirely different ball games. To discover the right playbook to use for client relationships in B2B business, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host “Learn to Create a System that Achieves Sustainable, Predictable and Profitable Growth!” on Tuesday, July 13, 2010.
 
The session will be led by Sean Geehan, author of “The B2B Executive Playbook” and founder of the Geehan Group. Geehan has more than 20 years experience in B2B consulting and is a recognized expert on driving revenue and earnings in organizations. Referencing his new book, Geehan will describe the framework and key principles B2B marketers should use to develop a game plan for creating strategic relationships that yield valuable business results.
 
Joining Geehan will be Tom Webster, CEO at Intesource, to illustrate how his company has successfully applied Geehan’s playbook principles and the practical difference it has made for his organization. Together Geehan and Webster will teach attendees how to:
·         Increase marketing’s credibility among the leadership team
·         Align organizations to the market
·         Engage valuable customers
·         Generate powerful results through sales and marketing collaboration
 
“B2B marketers must understand the importance of structuring their internal team to maintain and grow key relationships outside of the company,” says Tim Lebens, vice president of membership for BMA-Minnesota. “Geehan and Webster provide a practical plan for B2B companies to engage key players in the marketplace in order to create predictable, sustainable business results and drive revenue growth for an organization.”
 
The event will be held on Tuesday, July 13, 2010, at the Metropolitan Ballroom in Golden Valley, Minn. Registration and breakfast will begin at 7:30 a.m., followed by the program from 8 to 9 a.m. A members-only networking event will follow immediately from 9 to 9:30 a.m.
 
The cost of the event is $30 for BMA members and $45 for non-members. Attendees can register online at www.bmaminnesota.org through July 9, 2010. There will be a limited number of walk-up registrations also available.
About Sean Geehan
With more than 20 years experience in the area of B2B consulting services Geehan is a recognized expert on driving revenue and earnings predictably in B2B organizations. CEO and Founder of Geehan Group, he is a leader in guiding B2B executives in building sustainable, predictable and profitable growth. Geehan’s system has been applied to market leaders such as Microsoft, Oracle, Harris, LexisNexis, VeriSign, and Intel. He is the recognized expert on B2B leadership, executive market engagement programs, and in integrating innovation into the strategic planning process to drive long-term and predictable business results. Sean received the prestigious Ernst & Young Entrepreneur of the Year award in 2002 and has since been inducted into the E&Y National Hall of Fame. He holds a BA in Marketing/Finance and an MBA from the University of Dayton. He has also attended executive programs at Columbia, Northwestern and Harvard
 
About Tom Webster
The CEO of Intesource, Tom Webster has over 20 years of experience in sales management and marketing leadership. Prior to joining Intesource, Webster served in leadership capacities at several companies including Teradata, NCR and Intel. He has a Master’s Degree in Business Administration and Marketing and holds several U.S. Patents for marketing automation, business process optimization and technology integration.
 
About Business Marketing Association
Business Marketing Association is the leading professional resource for business-to-business marketers and communicators. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers. For more information on BMA-Minnesota, visit www.bmaminnesota.org.
 
 
 

10 June 2010 @ 10:37 | Eva Keiser

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BMA Invites You to Engage

8 June 2010

Last week (June 2-4) in Chicago, nearly 700 attendees got engaged at the Business Marketing Association's 2010 national conference.
 
Over the span of 48 hours, business to business marketers representing a cross-section of industries and geographies came together to learn innovative ways to be successful engaging employees, sales forces, channel partners, customers, prospects and other demand drivers to generate brand, sales and profit growth.

Speakers included:
  • Fred Wiersema, author of The Discipline of Market Leaders and Customer Intimacy
  • Beth Comstock, CMO of General Electric
  • Robert Pollack, Vice President of Advertising, Brand adn Market Positioning at Boeing Commercial Airplanes
  • Keith Pigues, author of Winning with Customers: Do Your Customers Make More Money Doing Business With You?
  • Eduardo Conrado, Senior Vice President and CMO, Motorola
  • Philip Clement, Global Chief Marketing and Communications Officer at AON Corporation
  • Ed O'Boyle, Global Practice Leader, Brand and Customer Engagement at Gallup Consulting
  • Pat LaPointe, Managing Partner at MarketingNPV
  • Chris Brogan, author of Trust Agents
  • Walter Pomfroy, Vice President, Marketing and Communications at Tinium Corporation
  • Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing?
  • David Meeerman Scott, author, The New Rules of Marketing and PR, World Wide Rave and the forthcoming Real-Time Marketing & PR
 At this year’s conference a social media team gathered content in a wide array of formats. We encourage members and nonmembers alike to check out the recaps, videos and resources available at the conference portal at www.bmaengage.com
 
BMA professional development programs and events are specifically designed and structured to further equip B2B marketers to positively impact critical business metrics such as demand generation, market penetration, client base, top and bottom line revenue, enhanced industry awareness and company image.

At the chapter level, it is our mission to help business-to-business professionals get in touch with other professionals to gain knowledge and insights that can help maximize your success. The chapter’s programming committee is continually seeking out the topics and speakers that will help our members and their companies succeed. If you have a topic or a speaker you think we should address, please let us know at info@bmaminnesota.org.

Let's all get engaged together!

8 June 2010 @ 15:46 | Eva Keiser

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