BMA-Minnesota: Meet Your Community

As noted in a previous post, the Minnesota chapter of the BMA enters its second year of existence with a solid base of 120 members.  This group, along with the hundreds of non-members that have attended past events, makes up a vibrant and engaged community of Minnesota’s business-to-business marketers.

But what does this tribe look like? Well, here’s a snapshot of your BMA-MN community:

Member Gender

• Male: 50%
• Female: 50%

(It’s true: as of today membership is a 50/50 split!)

Member's Office Location

• Minneapolis: 23
• St. Paul: 15
• Plymouth: 8
• Eden Prairie: 7
• Chanhassen: 5
• Eagan: 5
• Edina: 4
• St. Louis Park: 4
• Bloomington:  3
• Maple Grove: 3

(Note: Only cities with 3 or more members are shown here, many more locations around the metro are represented by at least one member!)

Most Preferred Future Event Topics

• Emerging Trends in BtoB Marketing      
• Lead Generation and Nurturing  
• Multi-media Strategy
• Marketing Research; Customer Analytics
• Sales/Marketing Alignment

(These are the most common requests for future events; we’re always open to hearing other topic or speaker ideas!)

A community isn’t about demographics or profiles. It’s about people coming together with shared interests. It’s about making connections and learning from each other.  But hopefully the information above gives you a feel for the kind of people that are involved.

If you attend an upcoming event, I think you’ll find that we’re a diverse group. But we share a common passion:  the pursuit of success in B-to-B marketing.  If you have any questions or concerns, feel free to post a comment or contact us.

Nick Wassenberg

Director of Chapter Insights, BMA-MN

Research Analyst, E.G. Insight