Local Marketing Superhero Lee Odden Saves the Day

Life happens and you adapt.

 

November’s speaker Aaron Kahlow, chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute regrettably could no longer participate in the event.

 

And local marketing superhero Lee Odden has jumped into to save the day! BMA-Minnesota is very pleased to have Odden graciously agreed to step in as a special guest speaker.

 

Along with Pat LaPointe, managing partner at MarketingNPV, the session will explore how to build a solid business case for marketing programs and enhance the credibility of your recommendations.

 

LaPointe and Odden will address the universal questions:

-          How can I define the benefits of proposed actions in a more financially astute manner?

-          How can I credibly assess risks and uncertain paybacks when I have so little data or history to work with?

-          How do I build a business case that gets respect for its thoughtfulness and discipline, even if it doesn\\'t get funded?

-          Where does online marketing like search, email, social and website fit into the mix

-          How are world-class brands taking an integrated planning approach in order to obtain budget?

-          Why must business-to-business companies consider social media components for 2010?

 

Lee Odden is CEO of TopRankMarketing.com, a Minnesota based digital marketing agency with experience providing Social SEO consulting services to organizations as large as McKesson and HP as well as SMBs such as Marketo and Radian6. Odden is a contributing author to “Online Marketing Heroes”, published by Wiley  and is executive editor of the award winning, Online Marketing Blog, ranked by Advertising Age and Technorati as a top Business & Marketing blog. He’s been cited by The Economist, DM News and Target Marketing Magazine for Search, Social and PR expertise and is a sought after speaker for conferences including Online Marketing Summit, Search Engine Strategies, MIMA Summit and DMA. Odden serves as chair of the DMA Social Media Council, is on the advisory board for Search Engine Strategies, Marketing Profs Conference Programming advisor and a past MIMA board member.