Introducing B2s
25 February 2010
From Gary Slack, Chairman, BMA
Dear BMA Member:
Meet the B2s, the new name for the Pro-Comm Awards, BMA’s 34-year-old annual national marketing communications competition.
Why the change?
• The B2s recognize the work business marketers and agencies do “2” engage employees, sales forces, channel partners, government and, sometimes, even consumers while Pro-Comm focused on narrowly defined traditional b2b work.
• The B2s also encompass other marketing responsibilities, including strategy, and give business marketers a way to be recognized for non-mar-com achievements while Pro-Comm was focused mostly on mar-com work.
Read the B2s manifesto, print ad and press release.
While adding entry categories just for business marketers, we’ve also radically reshaped and greatly expanded the mar-com categories to be digitally current and even a bit trendy!
Judge for yourself at http://www.marketing.org/b2s.
We’re also recruiting an all-marketer judging panel made up exclusively of senior-level business marketers, whose names will be announced soon.
In another first, virtually all judging will be done online, so the B2s will dramatically and “greenly” reduce entry preparation time and material and shipping costs.
We are also pleased to announce our 2010 B2s sponsor, Kodak!
All B2s winners will be announced at ENGAGE!, BMA’s 2010 national conference in Chicago, June 2-4.
Last but not least, you can start entering the B2s today (and all the way through April 16).
Go here to learn more about the new B2s. We think you’ll really like what you see!
From BMA 2 you!
