BMA Web Seminar - May 11
27 April 2010
"Balancing Brand and Demand: Measures and Methodologies for an Economy in Transition"
Groundbreaking Brand/Demand Study by Stein Rogan + Partners Reveals How Marketers and Agencies Are Balancing Brand- and Demand-Centric Efforts Amid a Challenging and Changing Economy.
While marketers and agencies both advocate careful calibration when it comes to balancing brand and demand, the economy clearly swung the brand/demand pendulum toward demand creation. However, in 2010, that pendulum is starting to swing back - if tenatively.
That is among the many insights revealed by the first-ever Brand/Demand Study (B/D09). The benchmark study, Titled “Balancing Brand and Demand: Measures and Methodologies for an Economy in Transition,” was conducted by Stein Rogan + Partners, named 2009’s Top Agency of the Year by BtoB Magazine*, in partnership with Forbes and Ziff Davis Enterprise. B/D09 was the first national study of the approaches being utilized by the marketing community in achieving brand-centric and demand-centric marketing goals.
The second annual study, B/D10, is being completed in May 2010. Initial data from this study, which provides year over year comparisons, will be previewed during this webinar scheduled.
According to Tom Stein, President and Chief Creative Officer for Stein Rogan, “The fact that marketers advocate balancing brand- and demand-centric initiatives – yet are still currently emphasizing demand – is not surprising. What is more surprising is the nearly universal acknowledgement that investing in brand in today’s environment will enable strategic advantage as the economy improves.”
Groundbreaking Brand/Demand Study by Stein Rogan + Partners Reveals How Marketers and Agencies Are Balancing Brand- and Demand-Centric Efforts Amid a Challenging and Changing Economy.While marketers and agencies both advocate careful calibration when it comes to balancing brand and demand, the economy clearly swung the brand/demand pendulum toward demand creation. However, in 2010, that pendulum is starting to swing back - if tenatively.
That is among the many insights revealed by the first-ever Brand/Demand Study (B/D09). The benchmark study, Titled “Balancing Brand and Demand: Measures and Methodologies for an Economy in Transition,” was conducted by Stein Rogan + Partners, named 2009’s Top Agency of the Year by BtoB Magazine*, in partnership with Forbes and Ziff Davis Enterprise. B/D09 was the first national study of the approaches being utilized by the marketing community in achieving brand-centric and demand-centric marketing goals.
The second annual study, B/D10, is being completed in May 2010. Initial data from this study, which provides year over year comparisons, will be previewed during this webinar scheduled.
According to Tom Stein, President and Chief Creative Officer for Stein Rogan, “The fact that marketers advocate balancing brand- and demand-centric initiatives – yet are still currently emphasizing demand – is not surprising. What is more surprising is the nearly universal acknowledgement that investing in brand in today’s environment will enable strategic advantage as the economy improves.”
Date/Time:
May 11, 2010
10:00 a.m. - 11:00 a.m. CST
May 11, 2010
10:00 a.m. - 11:00 a.m. CST
Cost:
BMA Members - No Charge
Non-Members - $99
2. Reserve your slot in the web seminar. After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process.
About the Presenter:
Tom Stein is president and a founding partner of Stein Rogan + Partners. Over the past 23 years, Tom has established Stein Rogan as one of the leading branding, integrated and interactive marketing agencies serving business-to- business, business-to-education and innovative consumer brands. In doing so, he has built the Agency into a multi-faceted practitioner of synchronized, multi-channel marketing for brand leaders and challengers.
In 2008, Tom was recognized for his career achievements and inducted into the CEBA Hall of Fame. The CEBA (Creative Excellence in Business Advertising) Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.
Tom started his career as a copywriter and serves as the Agency’s Chief Creative Officer. As such, he is closely involved with Stein Rogan’s strategic and creative product – and works with all major accounts in the areas of brand vision, brand/creative development and marketing/business results. Born toward the end of the age of “traditional” advertising and marketing, Stein Rogan under Tom’s guidance helped usher in the digital marketing age more than a decade ago, pioneering integrated offline and online techniques that only now have truly become mainstream.
In this regard, Tom has continued to add strategic, creative and tactical capabilities to the Agency, including marketing performance management systems, web 2.0/social network marketing services, automated precision marketing and lead nurturing systems and other capabilities that continue to revolutionize marketing on a global level.
In 2001, 2005, 2006, 2007 and 2008 Tom was honored as one of the ten “Who’s Who in B2B Advertising” by BtoB Magazine.
In 2005, Stein Rogan achieved one of the highest acknowledgements of excellence in B2B marketing: BtoB’s 2005 Agency of the Year designation. In 2006, Stein Rogan’s work under Tom’s leadership was selected among the top four Business-to-Business Integrated Marketing Success Stories, and Stein Rogan was again ranked among the top “Agencies of the Year” by BtoB Magazine.
