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BMA Invites You to Engage

8 June 2010

Last week (June 2-4) in Chicago, nearly 700 attendees got engaged at the Business Marketing Association's 2010 national conference.
 
Over the span of 48 hours, business to business marketers representing a cross-section of industries and geographies came together to learn innovative ways to be successful engaging employees, sales forces, channel partners, customers, prospects and other demand drivers to generate brand, sales and profit growth.

Speakers included:
  • Fred Wiersema, author of The Discipline of Market Leaders and Customer Intimacy
  • Beth Comstock, CMO of General Electric
  • Robert Pollack, Vice President of Advertising, Brand adn Market Positioning at Boeing Commercial Airplanes
  • Keith Pigues, author of Winning with Customers: Do Your Customers Make More Money Doing Business With You?
  • Eduardo Conrado, Senior Vice President and CMO, Motorola
  • Philip Clement, Global Chief Marketing and Communications Officer at AON Corporation
  • Ed O'Boyle, Global Practice Leader, Brand and Customer Engagement at Gallup Consulting
  • Pat LaPointe, Managing Partner at MarketingNPV
  • Chris Brogan, author of Trust Agents
  • Walter Pomfroy, Vice President, Marketing and Communications at Tinium Corporation
  • Jeffrey Hayzlett, author of The Mirror Test: Is Your Business Really Breathing?
  • David Meeerman Scott, author, The New Rules of Marketing and PR, World Wide Rave and the forthcoming Real-Time Marketing & PR
 At this year’s conference a social media team gathered content in a wide array of formats. We encourage members and nonmembers alike to check out the recaps, videos and resources available at the conference portal at www.bmaengage.com
 
BMA professional development programs and events are specifically designed and structured to further equip B2B marketers to positively impact critical business metrics such as demand generation, market penetration, client base, top and bottom line revenue, enhanced industry awareness and company image.

At the chapter level, it is our mission to help business-to-business professionals get in touch with other professionals to gain knowledge and insights that can help maximize your success. The chapter’s programming committee is continually seeking out the topics and speakers that will help our members and their companies succeed. If you have a topic or a speaker you think we should address, please let us know at info@bmaminnesota.org.

Let's all get engaged together!

8 June 2010 @ 15:46 | Eva Keiser

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