Note: RBA is a BMA Minnesota Sponsor
As business marketers, how do we know if our online efforts are meaningful? We measure them! While cliché, the old adage “You can’t manage what you don’t measure” still rings true. By analyzing what we do, we become smarter, more disciplined marketers.
So, what is important for business marketers (and our bosses) to measure—and how can we track and leverage those things? In my experience, marketing analytics usually tie back to a few main objectives:
• Sell more products or services;
• Generate more leads, more inquiries from potential customers; and/or
• Increase efficiency of marketing or corporate processes.
The good news is we don’t need to spend money on expensive solutions; there are excellent, free tools already in existence, which can help us accomplish our goals. To get the most of your marketing data, here is a list of three FREE tools and tricks for getting started.