Note: RBA is a BMA Minnesota Sponsor
t’s no surprise then that it’s more important than ever for companies to adopt a customer-centric mindset. In fact, according to CMO Council research, 73 percent of marketers believe that customer centricity is critical to their company’s success, yet only 14 percent say that it is a hallmark of their company. One way to be more customer-centric is to leverage a powerful customer information engine, a CRM. A CRM solution can help businesses listen, understand, provide relevance and optimize the value of content interactions and relationships from the customer viewpoint, a topic discussed more in this free RBA e-book.