Are your prospects ready for your call?
Photo courtesy of Laura Monn Ginsburg
It’s cliché but true—especially when it comes to marketing budgets: Timing is everything.
A guest post from Laura Monn Ginsburg, Director of Marketing at Alternative Technology Solutions
A guest post by Bill Johnson, President, WordWizards, Inc.
The case study (aka customer success story) has been a B2B marketing staple for a very long time. And it’s not hard to figure out why. For a relatively small investment, a case study sings the praises of your product or service through the most credible spokesperson of all: a satisfied customer. Why, then, are so many B2B marketers not achieving the lead generation or ROI they envisioned? It may be time to step back and ask some fundamental questions.
A guest post from Jim MacLachlan, President and Co-Owner at Tartan Marketing
Figure out how to shorten your company’s selling cycle, and you can look forward to a bright and lucrative marketing career. When the most important touch point in the B2B sales funnel is the face-to-face call, your team needs effective sales tools to use in front of customers that help them close faster. That’s a no-brainer.
But, let’s face it. Your 60-slide PowerPoint sales deck probably isn’t exactly what you’d call “engaging.” Chances are, the slapdash franken-presentations your sales reps whip up before every sales call aren’t cutting it, either. And we won’t even get into the bastardization of your brand due to inconsistent messaging and poor execution.
There has to be a better way, right?
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