It’s cliché but true—especially when it comes to marketing budgets: Timing is everything.

With the start of a new calendar year, my days have filled fast with emails, calls, and 30-minute web demos from vendors who are trying to sell me something. And not just something, usually a year’s worth of services or platform access (or both!). While some of these calls have been more intriguing than others, I fall back on the same story every time: “My 2015 budget is already committed. Call me in September.”

A rich-media interactive sales presentation can help you lock down a more consistent brand message, while giving your sales team the flexibility to adapt to different selling situations—and move your prospects further down the sales funnel in four key ways.