We're done with B2B marketing complacency. It's time to show up, square off, and take our brands to the front of the competitive line. We're badass and we know it.
2013 is a year for taking risks. A year for stretching and growing. We're operating in Future Tense, and we can't blend in. We have to stand out - and fast. We have to know who we are, what we're best at, and how we will build confidence and trust in the relationships that matter most. We cannot afford to be brandless. We must be BADASS.
Join us on Tuesday, February 12th to hear from acclaimed speaker, author and marketing leader, Aaron Keller, as he shares insights and experience that will help you infuse your brand with power and differentiation. You won't want to miss this dynamic presentation.
Aaron Keller is a founding partner and the Managing Principal of Capsule, a brand design agency in Minneapolis. He has lead brand development, strategy, research and naming for over 15 years, working with brands as large as Jack Daniel's, Target and 3M, and as small as one-person start-ups. Aaron has spoken on brand management for the University of St. Thomas, University of Minnesota, International Association of Business Communicators and the James J. Hill Library. He has also written two books on the subjects of logo and package design: Design Matters//Logos and Design Matters//Packaging.
Date: Tuesday, February 12, 2012
Time: 7:30 a.m. Registration and Breakfast
8:00 - 9:00 a.m. Presentation and Q&A
9:00 - 9:30 a.m. Final networking
5418 Wayzata Blvd
Minneapolis, MN 55416
Cost: Members $24 / Guests $48
A limited number of onsite registrations will be available.