Winning over the C-Suite is all about effective communication and making the most of a very busy person's time. In BMA's first event of 2014, we're bringing together local B2B C-level executives to discuss:
- How they themselves successfully got a "Yes" from executives
- How they work internally to champion the projects and vendors that matter to them
- What tips they have for effectively presenting to them
Meet the Presenters
President, Spoken Impact
Joan brings 30 years of experience as a business communicator and presenter. She spent 20 years as a corporate marketer before starting her own firm, Spoken Impact, which helps companies create and fix their presentations. In the past 13 years, Spoken Impact has worked with over 500 companies looking to improve how to get their message across in sales presentations, industry presentations and internal meetings. Joan has an MBA from St. Thomas and is a member of the National Speakers Association and Toastmasters International. She is also the presentation coach for the MN Cup, an annual statewide competition from breakthrough business ideas.
President and CEO, Clearfield, Inc.
Cheri is a founding member and President/CEO of Clearfield, Inc, a $50 million public company which designs and manufactures fiber management and connectivity platforms for communications providers. Throughout her career, Cheri has held a variety of leadership positions with emerging high-growth technology companies, including Transition Networks, Tricord Systems, Americable and Digi International. Cheri has been recognized with numerous awards, including the 2012 Women in Wireline from Fierce Telecom, 2012 regional finalist for Ernst & Young’s Entrepreneur of the Year, Stevie Awards for Business in 2011 as a finalist for Best Executive for non-services businesses and the 2009 Turn-Around of the Year, as well as the Twin Cities Business Journal’s Industry Leader Award in 2009.
Director of Sales, Industrial Sales Division, Gates Corporation
Mike has spent the last 15 years with Gates Corporation, a global diversified industrial company located in Denver, Colorado. With 14,000 employees in 30 countries, Gates Corporation provides solutions to the automotive and industrial market. Major client companies include John Deer, Bobcat, GE, Cargill, and General Mills, just to name a few. The sales and marketing teams collaborate with industry leading companies in all industrial markets including oil and gas, mining, agriculture, food processing, and power generation. For the past few years Mike and his team have been applying the Challenger Sales model to the process for closing more business when calling on mid and senior level executives.
Former CEO, Winland Electronics
David has spent the last 18 years, most recently as the CEO of Winland Electronics, in leading and consulting with technology companies to aggressively transform and grow their business. Previously, David was the COO and Executive Vice President of Field Operations for XRS Corp, overseeing software revenue growth from $3M to $48M in 4 years. Prior to XRS, David spent 9 years with Lawson Software, most recently as the Vice President of their $150M healthcare business unit. David has partnered with several company leaders to help exploit their business growth potential, providing insight related to strategic planning, growth strategies, new product/market development, and strategic growth capital acquisition.
SVP Strategic Marketing, Young America
Patrick heads strategic marketing and product management at Twin Cities-based Young America LLC, a 300-person engagement marketing agency serving Fortune 500 brands, including Pepsi, T-Mobile, Anheuser Busch and Lowes. Prior to his current role, Patrick led Young America’s sales team. His experience leading teams and personally marketing and selling to the C-suite of the Global 1,000 spans more than 20 years. He has previously held executive roles at social loyalty platform provider, 500friends; B2B channel marketer, Rainmaker Systems; and global ecommerce provider, Digital River. His undergraduate studies included Economics, Marketing and Fine Arts at the University of Minnesota.