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Can a Pivot to Digital Bring Sales and Marketing into Better Alignment?

1/6/2021

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The pandemic has forced B2B companies to reprioritize their goals and boost online branding efforts

B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?

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