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March 5 BMA Event
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The Exploding Toolbox: What you Need and Why
You’re almost there. You’ve balanced your brand, infused it with power and differentiation and you’re on the verge of moving from brandless to badass. It’s time to execute! But wait; now you have a new challenge – you need to navigate, choose, integrate and get value from new technology solutions.
Don’t panic, we have you covered. Our panel of experts will guide you through the exploding toolbox – from web, email, social, CRM, loyalty and communities.
Hear our panel of four marketing leaders share how they have stayed on top of the learning curve, narrowed their focus to achieve results, and make decisions that have positively impacted their business and customer relationships.
Don’t panic, we have you covered. Our panel of experts will guide you through the exploding toolbox – from web, email, social, CRM, loyalty and communities.
Hear our panel of four marketing leaders share how they have stayed on top of the learning curve, narrowed their focus to achieve results, and make decisions that have positively impacted their business and customer relationships.
About the Panelists:
Jim Priebe, Chief Growth Officer, Acclaris
In his role as Chief Growth Officer, Priebe is a member of Acclaris’ Executive Team and is directly responsible for Sales, Account Management, Product Development and Marketing. Priebe has a passion for engaging, educating, and simplifying the consumer interactions related to health and wealth. He has been a leader in developing new products and services across the insurance and benefit industry. Prior to joining Acclaris, Priebe was with UnitedHealth Group’s Optum / OptumHealth where he built Sales, Relationship Management and Marketing teams. 
Kathi Mishek, eMarketing Manager, 3M Skin & Wound Care Division
Mishek is the strategic lead for global digital marketing, ecommerce and eOperations for 3M Health Care. Mishek is responsible for a global team of digital marketing professionals driving content, social, search, email and lead marketing, mobile sites and apps, web sites, analytics and online customer care for the enterprise. Based in St. Paul, Mishek leads and counsels teams within 3M Health Care around the world, in all major health care and food safety markets and segments. 
Chad Collins, Chief Marketing Officer, Accellos
Collins leads Accellos’ strategic go-to-market programs and Channels Business Unit. Collins’ marketing leadership includes setting the direction and helping execute lead generation, business development, product marketing and corporate marketing. As General Manager of the Channels Business Unit, Collins leads the sales, professional services and customer support activities for Accellos’warehouse management, EDI and barcode data collection product lines. Chad has over 15 years’ experience building, implementing, and marketing innovative supply chain software technologies that help customers streamline their distribution and logistics operations. 
Ben Wallace, Vice President Marketing, Aginity
Wallace is leading the build out of a marketing competency for Aginity, a leading customer intelligence company combining experience in big data, big math and marketing sciences to build and deploy customer analytic solutions that enable customer intimacy at scale. Previously Wallace operated Link Positive, offering brand strategy and marketing consulting for clients including Medtronic, Optum, Innovize, HealthPartners, Donaldson and 3M. Wallace has helped to design, adapt, integrate and evolve marketing tools in several agency and corporate environments. 
Jen Zick (Moderator), Director of Marketing, Magnet 360
Magnet 360 is a B2B provider of Salesforce and marketing services that power engagement solutions. Since 2002, Jennifer has committed her passion and energy to evolving Magnet 360’s brand and value proposition, building awareness, and growing market-share and revenues. During her tenure as Marketing Director, Magnet 360 has grown from a grassroots startup to a nationally recognized leader in its competitive marketplace, and was recently honored as Minnesota's fastest growing privately held business. |
Event Information:
Date: Tuesday, March 5, 2012 Time: 7:30 a.m. Registration and Breakfast 8:00 - 9:00 a.m. Presentation and Q&A 9:00 - 9:30 a.m. Final networking Location: Metropolitan Ballroom 5418 Wayzata Blvd Minneapolis, MN 55416 Directions **NOTE: We are changing rooms and will be meeting in the Veranda. Please follow signs Cost: Members $24 / Guests $48 A limited number of onsite registrations will be available.
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