For centuries, B2B marketers and advertisers essentially have reached their markets through a very defined set of media channels and personal relationships. In 20 short years, we've seen a total transformation in the traditional marketing model.
Why? Because the networked customer, with his nearly 300 professional connections, now gives as much or even more relevancy to the individuals, thought leaders, and peers he trusts rather than what’s coming from marketing messages.
If you’re still talking to customers like we’re in the 20th century, it’s time to upcycle your marketing. Organizations, especially B2B companies that, traditionally, have been skeptical of marketing to begin with, are not trained to flourish in this emerging world of interconnected markets. We as marketers need to get out of the way. We need to foster connections, dialogue, and expert content. This session will explore how different companies and organizations are retooling their entire operations to take advantage of the socially connected marketplace.
Join Andrew Eklund, CEO at Ciceron, at our May event and learn:
- How becoming a social business is more than marketing
- How to turn customer content and feedback into actionable intelligence
- Easy steps you can take to GET MOVING