Driving Differentiation and Demand Generation
Date: September 18, 2012
7:30 a.m. Networking and Breakfast
8:00 - 9:30 a.m. Speaker Presentations
9:30 - 10:00 a.m. Breakout Session
10:00 - 10:15 a.m. Networking/Snack Break
10:15 - 11:15 a.m. Speaker Presentations
11:15 - Noon Breakout Session and Event Wrapup
Cost: BMA-Minnesota members $48/ guests $68. A limited number of walk-up registrations are available.
12-Month Learning pass available
Jerry Alderman, CEO of Valkre who will address the differential value proposition to win customers. Valkre is a software tools and services company whose primary mission is to help B2B companies build and execute customer-driven strategies and operating plans.
Mike O’Neil & Lori Ruff, Forbes Top 50 Social media Power Influencers at Integrated Alliances will provide hands on training to help you gain early adopter status with your company page and increase revenue with LinkedIn.
Mike O’Neil & Lori Ruff are The LinkedIn Rockstars™. Founders of Integrated Alliances U, an on-demand LinkedIn Sales Program, they travel the globe using classic rock to inspire and demonstrate how to harness the power of LinkedIn. This dynamic duo trains & inspires B2B Professionals to increase revenue with LinkedIn.
“Integrated Alliances U” is the world’s first online, on-demand LinkedIn for Sales program, allowing companies a platform to instruct super busy sales reps how to use LinkedIn to find and engage customers.
Their performances are heavy-hitting for business - an eclectic mix of music, fun and intense learning, full of real life examples of how and where to harness LinkedIn & Social Media for business.
Tony Jaros, senior vice president of research at Sirius Decision who dive deeper into marketing alignment and demand generation for B2B. Tony will present on the evolution of the Demand Waterfall and integration with the sales and lead nurturing cycle.
Tony is a sales and marketing thought leader with nearly 20 years of experience; he has led the overall research function at SiriusDecisions since the company’s founding in 2001. His B2B expertise spans a wide range of disciplines, including field marketing/demand creation strategies, tactics, metrics and organizational structures; general marketing strategy; marketing communications; and inside sales/teleprospecting. As a consulting principal, Tony has advised a number of organizations including Cognos, Symantec, CSC, Gartner, MasterCard and Factiva.
Jerry Alderman, Valkre
Mike O'Neil & Lori Ruff
Tony Jaros, Sirius Decisions