October 16th BMA Event – Social Media and Beyond
The Social Media and Beyond presentation will explore how B2B marketers can expand their social presence, content and integration with other online and offline communications to achieve their business objectives. Using industry case studies, the presentation will provide tips on how to maximize a business’ investment of time and resources. And lastly, it will explore where social media is heading in the future, giving insight on the best places for companies to concentrate their efforts.
Jennifer Kane is the principal of Kane Consulting, a communications strategist with more than 15 years of experience working with B2B and B2C companies and professional associations. She is a two time IABC Bronze Quill award-winner for her strategic planning.
Jennifer specializes in integrating traditional marketing and communications approaches with digital tools and technologies. For the past four years this has included extensive work in social media -- helping clients audit their existing online footprint, developing strategic plans, formalizing content marketing approaches and implementing their engagement.
Jennifer has nearly two decades of public speaking, education and training experience and speaks nationally on topics related to social media, content marketing and digital communications. She has conducted webinars for Vocus and Marketing Profs and was an adjunct faculty member at the Minneapolis College of Art and Design and Concordia University in St. Paul. She also hosts a popular business book club in Minneapolis that is free and open to the public.
Jennifer has been a frequent contributor to the Next Stage Business Radio Network, has guest blogged for BlogWorld and Mark Schaefer's blog, {GROW} and been syndicated on BlogHer. Her expertise in social media has been featured in Minnesota Business, Twin Cities Business, WCCO, Metro Magazine, The Line, Finance and Commerce and Minnesota Meetings and Events. She was chosen as one of the Top 10 Twin Cities Social Media Titans in 2009.
Jennifer specializes in integrating traditional marketing and communications approaches with digital tools and technologies. For the past four years this has included extensive work in social media -- helping clients audit their existing online footprint, developing strategic plans, formalizing content marketing approaches and implementing their engagement.
Jennifer has nearly two decades of public speaking, education and training experience and speaks nationally on topics related to social media, content marketing and digital communications. She has conducted webinars for Vocus and Marketing Profs and was an adjunct faculty member at the Minneapolis College of Art and Design and Concordia University in St. Paul. She also hosts a popular business book club in Minneapolis that is free and open to the public.
Jennifer has been a frequent contributor to the Next Stage Business Radio Network, has guest blogged for BlogWorld and Mark Schaefer's blog, {GROW} and been syndicated on BlogHer. Her expertise in social media has been featured in Minnesota Business, Twin Cities Business, WCCO, Metro Magazine, The Line, Finance and Commerce and Minnesota Meetings and Events. She was chosen as one of the Top 10 Twin Cities Social Media Titans in 2009.
