Current Section
Events
Strengthening the Industry and the Individual
BMA-Minnesota is singularly focused on developing programming around the complex and dynamic needs of B2B marketers in our community.
Our objective is to ensure that our members gain valuable perspective on the world of B2B marketing through genuine knowledge sharing that's relevant and enhances one's value as a professional marketer.
By creating opportunities where B2B marketers can learn and engage with others who share the same professional challenges, BMA-Minnesota will strengthen the industry and the individual.
Programming
Recognizing that marketers have varied interests, needs and levels of experience, BMA-Minnesota programming will focus on three tracks:
- Management – topics that appeal to C/VP/Director level executives
- Marketing – topics that cover traditional marketing activities
- Marketing Technology – topics that address the use of technology in the marketing mix
In 2010 BMA-Minnesota invited some of the industry’s best minds to lead us on explorations of the following topics:
- The role of emotions in B2B marketing
- Content strategy and the future of marketing
- Branding
- Economics of marketing
- Breaking the marketing rules
- Reinventing the role of marketing
- Measuring the value of marketing communications
- Micro-business marketing
- Marketing technology
Networking
Sharing knowledge goes beyond structured programming — it happens when members connect, share experiences and work together to create solutions. At BMA-Minnesota we are creating opportunities for you to network with your peers and build connnections.
Sponsorships
BMA-Minnesota is seekeing B2B relevant companies to support the chapter through single event sponsorships.
Upcoming BMA Events
- May
- 29
2012 International BMA Conference
- All Day Event
- The Business Marketing Association 2012 International BMA Conference is taking place May 29 - June 1, 2012 in Chicago at the Swissotel, 323 East Wacker Dr. For information, visit www.marketing.org/2012Conference.
- Aug
- 9
Optimizing the Customer Experience and Building Co-Marketing Programs
- 7:30am-10:00am (CDT)
- Metropolitan Ballroom
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