Business Marketing Association Minnesota Chapter

No one can predict the future, but on May 18, 2010, Futurist Cecily Sommers taught BMA-Minnesota meeting attendees how to understand and anticipate change in order to invent and own their companies’ and clients’ future.

Sommers’ media-rich presentation took attendees on a guided tour of the future, showing them how to manage long-term thinking in a world that demands delivery today, through four main ideas:

• The brain, business and government are wired for the “Permanent Present” and resist change
• There are four constant and predictable forces shaping the future
• Every strategic conversation should include three dramatic disruptions
• B2B marketers must manage an innovation portfolio that plans on the far and future, while delivering on the near and now