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Programming - 2011

November 2011

Reinvigorating Your Brand

On Nov 15, Glenn Carter and Anne McGuire led a discussion around how 3M is reinvigorating its brand.

October 2011

Social Media in B2B Marketing

On Oct. 18, BMA-Minnesota hosted a panel discussion on the power and potential of social media in the B2B Marketing realm. 

September 2011

Engaging C-Level Executives

On Sept. 20, BMA-Minnesota hosted a dynamic seminar that will give marketing professional tips and practical suggestions about when and how to engage the “C-Suite.” 

August 2011

Marketing Going Mobile

Mobile devices and applications have transformed our personal lives and are quickly transforming our business lives. On Aug. 11, the Minnesota chapter of the Business Marketing Association (BMA-Minnesota) hosted a panel discussion on how to successfully add mobile technology to B2B marketing campaigns.
 
The panel featured the leaders of two Twin Cities-based mobile companies: Dan Grigsby, owner and president of Drivetrain and Anders Davidson, CEO of Mobile On Services.

June 2011

Brain-Based Customer Experiences

On June 21, Dan Yaman, president at LiveSpark, a strategic event design company, led an entertaining and educational discussion on how to strategize and plan your event so that attendees remember more -- whether you're engaging the customer in a large event, small seminar, trade show, webinar or sales presentation. Along with presenting the latest research on how to improve content comprehension and retention, he also reviewed how to completely engage your audience—from the moment they walk into the event, to long after the closing cocktail reception.

May 2011

Using Next Gen Marketing Technology to Optimize Interactions

On May 17, 2011 Eric Raarup, Sr. VP of Marketing for Avtex, an emerging leader in customer experience optimization led a timely discussion and demonstration of new on new marketing technology solutions that enable organizations to more effectively engage with customers and prospects.

April 2011

Marketing to Small Businesses

 If you market to small businesses, you already know that you can’t treat this target audience like a big business. More than a simple tweak to key messages is necessary.

 
Small businesses have fewer resources, can tolerate less risk and often rely heavily on vendor partnerships to save them time and money. With this understanding, how can you best meet capture the interest of Small Market Business (SMB)? What marketing strategies should you deploy? What tactics don’t work?
 
On April 19, BMA-Minnesota presented panel discussion on marketing to small business which explored not only market segmentation but also the value of speicifc methods in the marketing mix. 

March 2011

Measuring the Value of Marketing Communications

If you intend to maintain – or perhaps even increase – your marketing spend in the coming year, be ready to prove its effectiveness. Organizations small to large are taking a closer look at how they invest their dollars, making it imperative for you to justify the value of every one of your programs. On March 15, 2011 a panel of local marketers explored the topic of marketing measurement.
 
The panel featured:
  • Ann Ness, vice president, corporate brand management, Cargill
  • Matt Kucharski, senior vice president, Padilla Speer Beardsley
  • Dan Joyce, global director, Automation Control Solutions, Honeywell 

February 2011

Turn the Internet Into Your Best Sales Person

On February 15, 2011, Kim Albee, founder and president of Genoo, LLC, led a discussion on how to be innovative and streamline their efforts on the Internet. Specifically how B2B businesses can avoid get bogged down with new technology, wasting time and money by finding the best outlets for your company.

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