Business Marketing Association Minnesota Chapter

On May 17, 2011 Eric Raarup, Sr. VP of Marketing for Avtex, an emerging leader in customer experience optimization led a timely discussion and demonstration of new on new marketing technology solutions that enable organizations to more effectively engage with customers and prospects.

The rapid adoption of mobile, social and video along with emerging technologies like natural user interface or gesture-based computing is transforming how we communicate AND enabling new and better ways to reach customers and prospects. These new mediums along with an explosion of content and the customer’s demand for real-time communications, the way we market, sell, and serve our customers is changing, fast. Marketers must adapt, innovate and be prepared to move fast.  The game has changed and there are tools available that can make you a hero AND make your life easier. 

Attendees learned about new technologies that support integration and ultimately save time by integrating campaigns and automating content delivery. Yet, it can be a daunting challenge to prioritize the pain points and focus on the end-goal of reaching and influencing buyers. 

BMAMinnesota BMAMinnesota 

Thanks to @Pat_Hirigoyen @kawolfe   @Jobs4Creatives  @RonMcCoyMedia   @down2earth2 for your tweets during this morning's #bmamn event!

Jobs4Creatives Jill Nicholson 

#bmamn evaluate systems, look for integration, the sum is greater than the parts

Pat_Hirigoyen Patrick Hirigoyen 

Tech benefits to mktg: data, experience #BMAMN

Pat_Hirigoyen Patrick Hirigoyen 

Metadata projects: used to integrate systems, content to provide sales people with useful stories, content on products #BMAMN

Pat_Hirigoyen Patrick Hirigoyen 

Kinect at trade shows - can be interactive, immersing experience #BMAMN

kawolfe Katie Wolfe 

Good idea: using a Microsoft Kinect at a tradeshow to allow attendees to interact with your brand in a new way #bmamn

Jobs4Creatives Jill Nicholson 

#bmamn Interactive trade shows = standing out from the crowd: leveraging NUI for interaction = immersive experience

Pat_Hirigoyen Patrick Hirigoyen 

Microsoft Kinect - Gesture based NUI #BMAMN

Jobs4Creatives Jill Nicholson 

#bmamn Kinect addicts in the room. Note to self: Must try this.

Pat_Hirigoyen Patrick Hirigoyen 

Natural user interfaces - multi touch, speech recogn, and gesture based - "NUI" #BMAMN

kawolfe Katie Wolfe 

RT @Pat_Hirigoyen: Microsoft Tag: like QR code, but can produce powerful level of data for mktg campaigns #BMAMN

Pat_Hirigoyen Patrick Hirigoyen 

Microsoft Tag - can be used to drive commerce very directly and easily #BMAMN

Pat_Hirigoyen Patrick Hirigoyen 

Microsoft Tag: like QR code, but can produce powerful level of data for mktg campaigns #BMAMN

Pat_Hirigoyen Patrick Hirigoyen 

Production of videos: very low pt of entry #BMAMN

Jobs4Creatives Jill Nicholson 

#bmamn convergence of print, QR, Video: creating new experiences w/ traditional media

Jobs4Creatives Jill Nicholson 

#bmamn Video = more than 1 use, more than 1 destination, an interactive postcard for messaging

kawolfe Katie Wolfe 

#bmamn on intersection of marketing and technology (@ Metropolitan Ballroom) http://4sq.com/k4vF6s

RonMcCoyMedia Ron McCoy 

#bmamn I hope Eric doesnt lower the bar to DIY video w/ flip cams just because you can, should you use cheap video!

Pat_Hirigoyen Patrick Hirigoyen 

Tech as mktg enabler - extend reach of brand quite effectively #BMAMN

Pat_Hirigoyen Patrick Hirigoyen 

Tech and mktg: enhanced ability to measure - digital provides data #BMAMN»

Pat_Hirigoyen Patrick Hirigoyen 

Tech and mktg intertwined - driven by mobile, cloud computing, consumerization of tech, etc #BMAMN

Pat_Hirigoyen Patrick Hirigoyen 

Mktg today - array of different technologies at their disposal #BMAMN

down2earth2 Jill Nicholson 

#bmamn The Intersection of technology & Marketing, NUI, Natural User Interface (@ Metropolitan Ballroom) http://4sq.com/izD7zU

RonMcCoyMedia Ron McCoy 

#bmamn starting Integrated marketing discussions at Biz marketing Minnesota (@ Metropolitan Ballroom) http://4sq.com/mOZyQg