June 2011 Recap

Brain-Based Customer Experiences

The latest research on how to engage your audience and make your message stick

On June 21, Dan Yaman, president at LiveSpark, a strategic event design company, led an entertaining and educational discussion on how to strategize and plan your event so that attendees remember more -- whether you're engaging the customer in a large event, small seminar, trade show, webinar or sales presentation. Along with presenting the latest research on how to improve content comprehension and retention, he also reviewed how to completely engage your audience—from the moment they walk into the event, to long after the closing cocktail reception.

About the Speaker

A professional state hypnotist since the age 17, Yaman has developed innovative ways to help clients engage over ten million audience members around the world. Combining "the art of theater," "the science of learning" and the "psychology of persuasion," Yaman’s “Brain-Based” approach creates engaging environments where message comprehension and content retention soars.

Through his "Brain-Based" approach, Yaman helps B2B companies such as Honeywell, Intel and Seagate put on events that profoundly increase their ROI while making the event more enjoyable, meaningful and relevant for the audience.

During this engaging and interactive presentation, attendees will learn not only learn about the research behind the “Brain-Based” approach but also how to strategize and plan an event so that attendees remember more and how to completely engage your audience—from the moment they walk into the event, to long after the closing cocktail reception.