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September 2011 Recap
Engaging C-Level Executives
On Sept. 20, the Minnesota chapter of the Business Marketing Association hosted a dynamic seminar that will give marketing professional tips and practical suggestions about when and how to engage the “C-Suite.”
The talk featured Steve Penn, Creative Director, Writer and Producer at P-E-N-N, a St. Paul-based strategic planning and creative consultancy firm.
Areas discussed included:
- Be inspired to approach B2B communications with a better perspective on what works and what doesn’t.
- Gain valuable insight on how to get and maintain interest from busy high-level executives.
- Walk away equipped with C-level messaging and offer ideas that can instantly have a greater impact on the effectiveness of your communications programs.
Penn also discussed the seven ways B2B is completely different from consumer direct marketing and why that knowledge is so important in crafting communications.
“When you try to engage executives in the C-Suite, it is absolutely critical that you understand where they live in the organization, how they think, what they look for and what absolutely turns them off immediately,” says Penn. “Do it right and doors can open. Stumble and you may as well not bother."
Cracking the C-Suite with Steve Penn
BMA Minnesota September 20, 2011 Event on Cracking the C-Code with Steve Penn
Things to keep in mind when engaging with the c-suite
Things to keep in mind when engaging with c-level: Transparency and accountability
Cracking the Cs
Rules of engagement -- Steve Penn explains how to connect and work with gatekeepers
What does the C-Suite Care About?
Steve Penn describes what c-level executive cares about and want to hear when they're being marketed to
Why is it important to crack the c-code?
Steve Penn describes why it is important to crack the c-code and who's the C today
5 Key Mistakes to Avoid When Marketing to the C-Suite
Steve Penn discusses 5 mistakes that professionals need to avoid when marketing to C-level executives
The "Noise Level" Out There
C-level execs are exposed to 6,000 messages everyday -- how do we break through the clutter?
