Business Marketing Association Minnesota Chapter

On October 18, BMA Minnesota hosted a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model.

Jane Payfer. Jane Rodmyre Payfer joined Ergotron in November, 2004. Now, with over 20 years experience in commercial and consumer marketing for small, medium and global organizations, she continues to learn new ways to refine her craft. The Ergotron marketing team is among the first B2B marketing organizations in Minnesota to understand and embrace social media practice, and has successfully built a global community through blogs, Facebook and Twitter initiatives. Payfer is currently on the boards of several organizations: WomenVenture, the Business Marketing Association of MN, and is also on the board of directors of St Paul based non-for-profit WomenVenture . Get to know Jane at:http://www.linkedin.com/in/jrpayfer and www.twitter.com/jrpayfer

Kara Thornton. As the international interactive market development manager for 3M, Kara is responsible for developing successful B2B interactive go to market strategies that have measurable ROI for 3M’s international subsidiaries.  She focuses on leveraging best practices and developing SEO, email, social media, mobile ecommerce and interactive marketing best practices with 3M’s international eMarketing teams. She recently rolled out 3M’s International Collaboration Community site that allows marketers from all of the 3M global regions the ability to instantly collaborate. Get to know Kara at:http://www.linkedin.com/in/internetmarketer2011 and www.twitter.com/Interactive3m 

Kathy Jalivay. As a member of aimClear, Kathy is responsible for external relationships, internal account leadership and the smooth execution of strategic online campaigns for clients. aimClear’s services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting. Get to know Kathy at: http://www.linkedin.com/in/kathyjalivay andwww.twitter.com/KJalivay 

Jeff Sauer. As partner at Three Deep Marketing, Jeff created his first web site in 8th grade and hasn’t looked back. Through initiative, opportunity, curiosity and good old-fashioned elbow grease, he is now a master of web analytics, web site optimization and testing, social media, online reputation management, e-commerce, competitive analysis, online surveys, email marketing, lead generation, and more. He advises some of the world’s largest companies on interactive marketing strategy and monitors web analytics profiles for hundreds of companies and web sites.

 jrpayfer Jane Rodmyre Payfer  #BMAMN - had a blast 2day. THX YOU & the 'Tron Social Media team. Kudos, hi praise 2 @Mjudd @HeatherRou @WorkF… (cont)deck.ly/~3eHfz

WorkfitWendy Wendy McCubbin  THX @jeffsauer!! RT: Fantastic examples from @jrpayfer on social media from @ergotron. Exceptional work @heatherrou &@workfitwendy #bmamn

jtrauring Jeff Trauring @lizgau Good meeting you today at the #BMAMN breakfast!

KJalivay Kathy Jalivay  Enjoyed #BMAMN today, great hearing about Erogrton's break up with your office chair campaign from @jrpayfer

Interactive3M Kara Thornton Thanks #BMAMN for inviting me to speak today. I have a great time!

BMAMinnesota BMAMinnesota  Happy Third Anniversary to #BMAMN. Proud to be serving the b2b marketing professional in Minnesota. #fb

TartanMarketing Tartan Marketing  Great #BMAMN meeting today. Best social media takeaway: "Don't say anything stupid." #b2bmarketing

jrpayfer Jane Rodmyre Payfer  Thx @EJEngwall: @jrpayfer at #BMAMN - Ergotron company value #7: "We will accept no barriers between ourselves & our customers" Love that!

lizgau Liz Gau  Thanks to all of our presenters at today's #BMAMN event on Social Media @jeffsauer @jrpayfer @Interactive3M @Kjalivay

conceptgroupinc Concept Group "Not every (social media) interaction has to be a sale." #BMAMN

HeatherRou Heather Rouillard @chris_schermer wanted to catch you before i left, but you were busy. will catch up next time. great event today. my 1st #BMAMNevent too :)

EJEngwall Eric Engwall  @jrpayfer at #BMAMN - Ergotron company value #7: "We will accept no barriers between ourselves and our customers" Love that!

ymmlistens YMM RT @BMAMinnesota @Ergotron Corporate culture is to tear down barriers. Social media helps do that. @jrpayfer #bmamn

DaveBrull Dave Brull  LOL RT @bmaminnesota secret sauce for SM policy. It is the same as non disclosure you have employees sign. Also "Don't be Stupid!" #bmamn

HeatherRou Heather Rouillard  Did u know abt the dangers of sitting disease, #BMAMN?! I assume you'all join the #juststand uprising today?! Juststand.org

BMAMinnesota BMAMinnesota  social media has been a learning process at each step. - @jrpayfer #bmamn

jeffsauer Jeff Sauer Fantastic examples from @jrpayfer on social media use at@ergotron. Exceptional work @heatherrou and @workfitwendy#bmamn

jobinhume Jobin Hume  #bmamn YouTube has desensitized us to unpolished videos. Just get something out there

BMAMinnesota BMAMinnesota  Social media feeds itself and moves the brand forward more than you think @jrpayfer #bmamn

BMAMinnesota BMAMinnesota  If social media is only maintained by marketers than it is difficult to keep it real. Engage contributors across functions. #bmamn

BMAMinnesota BMAMinnesota  HR can leverage social media to creates social maps.... connect with people who already care about the brand. #bmamn

lizgau Liz Gau  We will accept no walls or barriers between our customers and us@jrpayfer #BMAMN

BMAMinnesota BMAMinnesota  @Ergotron corporate culture is to tear down barriers. Social media helps do that @jrpayfer #bmamn

HeatherRou Heather Rouillard  Customers feel like you're their partner and no longer big brother when u connect via #SMM @interactive3m #BMAMN

DaveBrull Dave Brull That sums up social media marketing perfectly RT @BMAMinnesotaYou have to connect through the copy #bmamn

lizgau Liz Gau  It's all about the customer experience #BMAMN @Interactive3M

BMAMinnesota BMAMinnesota  Everything has to go back to the "mother ship" where you can manage and monitor. @Interactive3M #bmamn

BMAMinnesota BMAMinnesota  Data mining in Facebook and LinkedIn - there is so much there. You just have to take the time. #bmamn

BMAMinnesota BMAMinnesota  Keys to good sm: writing good copy, using key terms and knowing what matters to your customers. You have to connect through the copy #bmamn.

jeffsauer Jeff Sauer  I'd tweet Kara Thorntons last comment, but I think I'd get her In trouble with corporate #bmamn

BMAMinnesota BMAMinnesota  secret sauce for SM policy. It is the same as the non disclosure you have employees sign. Also "Don't be Stupid!" #bmamn

BMAMinnesota BMAMinnesota  In b2b world many execs. are afraid to let people tweet. Why? #bmamn

BMAMinnesota BMAMinnesota  at 3M, Twitter management is a full time job. It is proactive and managed. #bmamn

srylance Susan Rylance  #BMAMN would love to get Kara's slide deck. Very relevant to B2B social mktg efforts we are working on

jeffsauer Jeff Sauer  Not everyone internationally knows big brands, especially ppl under 35. Engage customers online! #bmamn great advice from@interactivemn

DaveBrull Dave Brull  True for all types of campaigns RT @BMAMinnesota: Social media takes time to develop and deliver results. #bmamn

BMAMinnesota BMAMinnesota  You need to care if the person under 35 does not understand your brand. They are skeptical but carry huge influence. #bmamn

lizgau Liz Gau  @Interactive3M "If they're not the decision maker today, they will be tomorrow." #BMAMN

BMAMinnesota BMAMinnesota  What is the value of a "like" or a "friend" or a "retweet" this is hard to define and communicate to mgmt. It is unique to your org. #bmamn

HeatherRou Heather Rouillard  If you build it, they will come? No. your cust. are already out there. Find them. #bmamn @interactive3m

DaveBrull Dave Brull  Yes they do RT @BMAMinnesota: The same customer that shops at Best Buy expects the same experience from b2b companies.