Business Marketing Association Minnesota Chapter

BMA-Minnesota's February event focused on what’s new in Search and Social with specific case studies from 3M and  Stratasys, a leader in 3D printing systems.  Both companies utilize a variety of marketing channels. Craig Berdie, Search Marketing Manager at 3M, Heather Hayes, Interactive Marketing Supervisor at Stratasys and Nina Hale, Founder and President of Nina Hale Inc. shared a case studies with performance data, tactical insights from a marketing perspective including channel conflict, lead generation, social for B2B, LinkedIn and the latest on Google’s algorithm and the impact on social. 

On January 17, 2012, Twin-Cities Crisis Management consultants Jon Austin and Paul Omodt led a discussion on managing the c-suite, working with the media, controlling the impact of social media and communicating to your channel and customers. In addition to practical advice on how to manage a crisis, Austin and Omodt shared insight in how to prepare yourself and your company for a crisis.