Current Section
April 2012 Recap
Social Media Monitoring and Performance Data
About the Speaker
Rob Silas is a digital marketing industry veteran who has been helping companies find success on the web for more than a decade. He specializes in online strategy, financial measurement of online success, social media analytics, and making sure clients get the most bang for the online buck. Prior to founding Numerical Truth, Silas was the President and COO of Ciceron, one of the leading digital marketing firms in the Twin Cities.
#BMAMN Recap
@Chris_Schermer The #bmamn event today was great, lots of valuable insight on monitoring.
Great #BMAMN meeting this morning on #socialmedia listening. Here are 3 ways to do it effectively [BLOG POST] http://ow.ly/aldV7
Great #BMAMN event today: B2B social media w/ Rob Silas, Numerical Truth. Cool he used our collab on Best Buy For Business as case study
@Aaron_Berktold - Nice to meet you at #bmamn this morning! Looking forward to seeing the community grow. Let me know how I can help!
Social listening: need better tools to cut through the noise #BMAMN
Social listening - reporting to orgs - share a lot of verbatims #BMAMN
Social listening tools: not easy to monitor LinkedIn conversations - need to just follow #BMAMN
Social listening: understand how people talk - look for people who talk in 1st person #BMAMN
Getting social listening to work: start w/ key word search, look for tools w/ history, that minimizes your time, works across SM #BMAMN
RT @trsexplorer: @RobSilas #BMAMN "if you haven't yet started your social media strategy, don't start anything until you listen first"
Social listening - low risk/ high reward, tool for plng SM campaigns, critical to success #BMAMN
Insights fom soc med - determine if app to strategic plng, mktg, customer svc, sales or product development #BMAMN
Case study: what small biz saying on soc med - talking about how to better operationalize my biz #BMAMN
RT @jenniferzick: #socialmedia guru @robsilas of @numericaltruth at#bmamn this morning!
Getting started w/ soc med monitoring - understand what you want to learn, find right tool, have metod./partner to cut through noise #BMAMN
Reporting to engagement to insights to integration to predictive #BMAMN
Social listening - not direct ROI benefit, but lays the groundwork #BMAMN
B2B social monitoring: industry forums big source of actionable data (vs Twitter/etc)#BMAMN
Social monitoring: unprompted voice of customer #BMAMN
Most social listening today is on brand - take that a step up to look at conversations on industry #BMAMN
@robsilas #numericaltruth #BMAMN: Listen, insights, action
Get past reporting # of tweets or Facebook likes - look at conversations for insights #BMAMN
Measuring social ROI - not simple - but measuring conversations first is helpful #BMAMN
Excited to hear Rob Silas from Numerical Truth at #BMAMN event this morning. Topic: Social Media monitoring and performance data
Clients: social media "risky" - can't control - but monitoring conversation first can assuage that #BMAMN
10 million+ tweets an hour, 1.7 million tumblr posts an hour #BMAMN
Key w/ social media monitoring - not just clickthroughs/ data, but what can you learn from it? #BMAMN
Data from social media mktg - can be leveraged across org #BMAMN
You have to be listening to social media - even B2B. People talking about products and svcs #BMAMN
#socialmedia guru @robsilas of @numericaltruth at #bmamn this morning!
#bmamn event underway this morning. Excited to learn about social media monitoring.
At Minn BMA meeting on social media monitoring #BMAMN
