Upcoming Events
Integrating Data-driven Marketing and Improving Channel Effectiveness
On June 25, BMA-Minnesota welcomes Amy Anderson Sherek, executive vice president of Client Service at SmartBase Solutions and Mark James, president of Mark James & Associates. The duo will lead us through validated ways to increase sales and marketing share through the integration of data-driven marketing and sales channel effectiveness.
Using insights from a Fortune 50 manufacturing company challenged to rethink its dealer support and customer marketing strategy for a proprietary line of products, Sherek and James will demonstrate how to combine a channel “push” strategy and a marketing “pull” strategy to close the marketing loop. The proven case study resulted in more engaged dealers, a 500 percent growth in sales, a significant return on investment and validated best business practices.
Attendees will walk away with a better understanding of how preparing a dealer network improves marketing effectiveness, how modeling isolates a customer group 10 times more likely to buy and how an integrated strategy can produce a return on investment of 60 to 1.
When: Thursday June 25, 2009
Time: 5:30 registration and light hors d'oeuvres / 6:00 to 7:00 p.m. presentation
Where:
Minneapolis Club729 Second Avenue South
Minneapolis, MN 55402
Cost: Members $30 / Non Members $45
