{"id":52,"date":"2022-09-29T14:47:49","date_gmt":"2022-09-29T14:47:49","guid":{"rendered":"https:\/\/www.bmaminnesota.org\/?p=52"},"modified":"2022-09-30T11:58:53","modified_gmt":"2022-09-30T11:58:53","slug":"three-free-analytics-tools-to-help-marketers-get-the-most-out-of-their-data%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/www.bmaminnesota.org\/blog\/three-free-analytics-tools-to-help-marketers-get-the-most-out-of-their-data\/","title":{"rendered":"Three Free Analytics Tools to Help Marketers Get the Most Out of Their Data"},"content":{"rendered":"\n
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As business marketers, how do we know if our online efforts are meaningful? We measure them! While clich\u00e9, the old adage \u201cYou can\u2019t manage what you don\u2019t measure\u201d still rings true. By analyzing what we do, we become smarter, more disciplined marketers. 

So, what is important for business marketers (and our bosses) to measure\u2014and how can we track and leverage those things? In my experience, marketing analytics usually tie back to a few main objectives:  
\u2022    Sell more products or services;
\u2022    Generate more leads, more inquiries from potential customers; and\/or
\u2022    Increase efficiency of marketing or corporate processes.

The good news is we don\u2019t need to spend money on expensive solutions; there are excellent, free tools already in existence, which can help us accomplish our goals. To get the most of your marketing data, here is a list of three FREE tools and tricks for getting started. <\/p>\n\n\n\n

  1. Google Analytics\u00a0<\/a><\/strong><\/li><\/ol>\n\n\n\n

    To better understand how your website visitors interact with your marketing efforts online and to monitor conversions on your website or application, use Google Analytics. It\u2019s web-based, and the only thing you need to do to start gathering data is to install a small snippet of tracking code on every page of your website.

    Google Analytics claims to be the most widely used web analytics service on the Internet\u2014and for good reason. It is an incredibly powerful solution for tracking and reporting website traffic. 

    It\u2019s easy to use and understand and helps you track customer insights, which you can use to connect your website KPIs to your business objectives. There are so many small things, too, that you can do to make your use of Google Analytics even better. Here is one of my favorite tricks: <\/p>\n\n\n\n