Note: RBA is a BMA Minnesota Sponsor
Charles Darwin’s insights into the “survival of the fittest” evolution theory changed everything – from how we look at life to how we do business to the way we market to customers. It’s no secret that customers’ expectations have changed dramatically over the past few years due to the evolution of the customer journey. So, what does it mean to be “fit” in today’s business environment?
- Improve customer satisfaction and retention,
- Streamline workflows and processes,
- Enhance the operational efficiency of working with sales teams to close leads, and
- Target lists of customers/prospects for nurture activities depending on relationship stage.
- Plus, HR loves it for employee retention!
However, like any new technology solution, if not executed properly, CRM solutions can be disruptive, costly and ineffective. First and foremost, just purchasing a new technology tool isn’t enough – you also need a well thought out strategy. Fortunately, this can be done by selecting the right CRM partner for your company to manage change and ensure adoption of the new tools across departments.
The right partner will also help marketers strategize and execute on the three P’s of customer centricity: proactive marketing, personalized support, and predictive sales. Using these principles can help companies ensure they are delivering the most effective marketing by appealing directly to and addressing a customer’s motivations, goals and challenges. This approach is essential to building long-term relationships and driving customer loyalty.
If you’re ready to think differently about your business and are ready to evolve your marketing strategy, explore these concepts and more by downloading our e-book: How to Make Your CRM Indispensible to Sales and Marketing to begin that journey. It may be the difference between expansion and extinction for your business.